About Us

Our Founder

A journalist for 30 years, Kathleen Baird-Murray has authored three books, and written for publications like British Vogue, the Financial Times, The Times, The Telegraph, Porter (Net-A-Porter), Tatler and Marie Claire (Australia), mostly about beauty. Her podcast Keeping Face features interviews with beauty industry founders and professionals, talking about their moments of vulnerability.

Our Perfumer

Frank Voelkl is a Principal Perfumer at dsm-firmenich. Growing up in Germany, he moved as a teenager to Paris where he fell in love with perfume. He trained as a perfumer, and later met his wife who hails from Tahiti. Through her he discovered the allure of white flowers, a signature in much of his work. He lives and works in New York. 

The Long Read

The Long Read

Earlier in 2024, Frank and Kathleen met up again to discuss the finished fragrance they created together. 

The Short Read

The Short Read

In 1994, just as I was starting out as a journalist, I visited Myanmar. My mission was to reconnect with my mother’s family, after a separation of over 50 years.